Wednesday, October 20, 2010

Ice Cube to headline NASCAR event - Denver Business Journal:

http://www.e-fabre.org/Ethologie.html
Gangsta rap and racing may seem like on odd but Eminem and Elton John proved that oppositesa can attract anaudience –– at the very leas t –– when they shared the stage at the 2001 Grammy Phoenix International Raceway and NASCAR hope to generate a similar buzz at the DUB Show Tour Custom Auto Show Concert, headlined by Ice Cube, an old-school rappert turned award-winning actor and director. It’s a move by PIR and the racing organization to build theidrfan base, which has leveled off since its meteoricd rise a decade ago. Both are partners with DUB and , leading brands withinm the automotivelifestyle category.
For PIR, the partnershio with DUB kicked offat April’s NASCAR weekendd with an extensive displag of aftermarket accessories and customized vehiclews -- most of which were owned by professional athletes and The display was a popular new attraction for fans at PIR. Next weekend'sd tour event will feature a NASCAR display and two NintendioWii stations, featuring ’ NASCAd 09 and kart racing games. Fans will receivew giveaways and can enter a drawing for one of four NASCAddriver jackets.
PIR will distributwe information and giveawaysas well, in addition to sellingg tickets for November’s race weekend headlined by the semifinal race in NASCAR’zs chase for the Sprint Cup. The tour also will includd live music, automotive demonstrations and numerouecelebrity appearances. DUB’s celebrity car showcase includes never-before-seen gizmos, as well as luxurgy vehicles owned byShaquille O’Neal, Kobe 50 Cent, Snoop Dogg and othert sports and entertainment stars.

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