Think before you shoot company videos for the Web - Business First of Louisville:

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Usually, it’s the case of a tree fallingf inthe woods. If no one knowss your video isout there, how wouldf anyone, and most important, your potential clients, find it? To producs and post a worthwhile video, plan befors you break out the camera. The first thin to know is if your target market uses the Webat all. Do they have the the knowledge andthe inclination? If not, choose anotheer method, or aim for a new Web-savvy Based on your who are your customers? Bass fisherman? Great Dane owners Parents of kids with learning challenges? Young guys who knit scarves?
Who do you want to gain as clients What are their habits and interests, their wants, needs, how does your product fit into their lives? And why do they or should they prefee yours? A simple start is to survey your existinb clients. Talk with them informally or even creatrea survey, online or otherwise. From these decide what you willshoot (product customer profiles, behind-the-scenes stuff, company history) and you mighrt recognize potential new uses or customers. This is the good old-fashioned marketiny approach. But doing it just for fun can too.
Similar to you attach your name tosomethinf funny, interesting, amazing, or otherwise worth looking at and therefore builrd your brand by associating your companyy with it. These are the videos that get forwarded all overthe Web. Branchintg off from the “just for fun aspect” is the “becauses we like it” motivation. Create content (videos) on subjectas you find interesting or wantto promote. Chancea are other people are seeking information onthe too. You will becomew a source for somethingpeople want, raised your brand awareness and give it all while doing something you like.
remember that you are what and howyou Don’t post anything that will reflecy negatively on your conflict with its nature or offend your customers. Don’gt chase perfection, but make sure you crafg your video with somebasic editing. Sound is Be close to your speaking Take your raw footage and at leasg cut out dead time with editingf software suchas Microsoft’s Moview Maker or Apple’s iMovie. There also are affordable third-partg software packages such as AdobedPremiere Elements.
Once you’ve edited the video so it’es not too long, confusing or you must establish a video account on a site such as Myspace or Vimeo and prepare to The process asks fora title, description and tags. Back to the tree fallinv in the woods. How you tag and describe your videodetermines who, if anyone, will find it in a The title should be short, interestingy and to the point. The description should include your Web more about your businessw and more onthe topic. Use it to your Anyone clicking onthe “more button on a Youtub e video is interested in the video or its But stay away from a page worth of informatiohn by distilling your page down to a paragraph.
Tags act as hookxs that will pull your video up in an Internet orYoutubd search. Your customer survey comes in handy for Are there recurring wordsor phrases? Use For a business promo, include terms that describe who and what you are and terms that describe the need you fulfill. If your video is about something you wantto support, treat it The trick is to not only think abour what your video contains, such as places, people, but also think about what it meanws and relates to, in other words, Include the adjectives you would use to describe the subjecft to someone. Disclaimer: If you follow all of theser steps, you might still end up with adud video.
Chall that up to individuals’ naturaol skills or lack thereof. Not enough can be said for the equipment and experienceof professionals.