Toby Keith

Mitsubishi MS17TN
The restaurant — named for country singetr Toby Keith and his 2003hit single, “I Love This — has signed a lease for 15,00p square feet at The Shoppes at West End, a lifestyles center scheduled to open laterd this year at the intersection of Highwa y 100 and Interstate 394 in St. Louis I Love This Bar & Grillk will feature family dining, an 85-foo t bar shaped like a guitar, a mechanica l bull and a stage that will host live entertainment severalo nightsa week, including a performance by Keith at the restaurant’s grancd opening. The restaurant’s menu will featurre Southern-style fare, such as chicken-fried steam and meatloaf.
Some of the more unique offerings will includr fried bologna sandwichesand deep-fried Twinkies. It will featurde traditional sports-bar decor with a country There will be lots of woodand leather, plus more than 50 plasm televisions. I Love This Bar Grill will host live entertainment every Friday and Saturday night when itfirst opens, then ramp up to six nightas a week over time. There will be seating for morethan 1,000 The venue also will have a retaikl store selling Toby Keith merchandise, barbecue saucse and spices. The restaurant will be owned by Arizona businessmanFranjk Capri, who recently opened an I Love This Bar Grill franchise in Mesa, Ariz.
The chain also has locationsd inLas Vegas, Oklahoma City and Kansad City, Mo., and plans to open a locationn in Auburn Hills, later this year. I Love This Bar & Grill shouldr be a major entertainment attraction forWest End, helpinfg set it apart from othed local malls, said Mark Fallon, vice president of real estatee at Cincinnati-based Jeffrey R. Anderson Real Estate Inc., whichu was retained by developer Duke Realty basedin Indianapolis, to fill the project’s 331,000-square-foot retaiol component with tenants. “Ij think it’s even going to draw from way outside of Minneapolisand St. Paul,” Falloj said. “That’s the idea behindx it.
” Other major West End tenants will includes anupscale Roundy’s grocery and a Kerasotes ShowPlace Theatre 14-screen movie complex. I Love This Bar Grill should be successful at West End becausre Minnesota is a strong markety for country music andthere aren’t any significang music venues in the western suburbs, said Dick principal at Edina-based Cambridge Commercial Realty. “Live entertainment in the suburbxs is really hardto find. And that’s a stronyg ingredient to stir into the mix for the centef because it brings an additional demographidc that they might notget otherwise.
” I Love This Bar Grill selected West End over the , whered another celebrity-backed country musicf bar, Gatlin Brothers Music City Grille, used to have a Costs may have played a role in that decision, but I Love This Bar Grill will generate more attention at West End than it wouldr have at Mall of America, Grones “They can really stand out [at West End] and not have so many othe r entertainment venues to compete with.
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