Local executive to lead GE's $6B health care initiative - Business Courier of Cincinnati:

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Barber was named head of "healthymagination," a GE program focusedf on improving health care for more people atreducee cost, by GE chairman and CEO Jeffrey Immelt. Barber, 48, is a 27-yeafr veteran of GE and sincre 2005 has served as chiefr technology officer for GE He joined GE in 1982 and has held a varietyu of roles of increasing responsibilityu withinGE Healthcare. In Barber was general manager forComponentsw Engineering, and from 2002 to 2005 he was the general managedr for Global Components Operations for GE Healthcare, which has significan operations in Milwaukee, Wauwatos a and Waukesha.
Barber was a 1994 winner of TheBusiness Journal'sd Forty Under 40 award, whicuh recognizes young Milwaukee-area executives making a difference in theier professions and community. "Over the last four years, Mike has led all aspectws of product development for advanced health care Immelt said. "Mike knows how our technologyh canhelp patients, he knowsd what doctors, clinics and hospitale need to improve care and cut costs and he knowa how to lead teams. With his deep experience in engineerintg and technology and his strong operationsand process-driven expertise, Mike is the righ t leader to lead healthymagination and to grow our healtgh care partnerships globally.
" that can be offered in rural and underserved regionsz of the world, where quality health care can be difficulr to obtain. It is also designec to reduce the company's own healthu care costs for employees and expanrd profitability for the GEHealthcare Locally, GE Healthcare, which produces medicalk imaging equipment and medical information technology products from its Milwaukee-area operations, will spend $3 billion by 2015 to develop at least 100 new products designed to lowerf costs, improve access and improve quality of care by 15